John Wise (#98) in Nascar didn't have a sponsor. Obviously, SOMEONE had to sponsor him. The community over at http://www.reddit.com/r/dogecoin funded 55K$ worth in DOGE (Dogecoin) to paint the car, and jackets. He will be racing at Telledega.
EDIT: Hate the Impact text, but the Doge crew also wears Doge shirts. http://i.imgur.com/MEUInlB.png
EDIT 2: 20th place at Talladega! Wow! Many congrats! Such placement!